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_Prime hotspots in France: 4 locations for luxury property investment

With demand for property in France increasing, we explore four key locations attracting top global investors.
Rob Copsey August 10, 2023

Dreaming of owning a luxurious property in France? Now is a good time to make the move.

Our latest Prime France Report series reveals that French banks are once again embracing international buyers, making it easier for non-EU residents to access financing.

The report showcases four prime property locations that continue to attract a diverse mix of global buyers keen to own a piece of French paradise.

From the picturesque landscapes of Provence to the timeless allure of Paris, the sun-kissed French Riviera and the majestic French Alps, these sought-after destinations offer a tantalising mix of culture, natural beauty and investment potential.

Paris

The City of Lights remains an enduring symbol of elegance and sophistication. It’s reflected in Paris’ property prices, with the prime market staying resilient despite limited supply.

Overseas buyers, including those from the US, Middle East, Italy and Asia, are returning to the heart of Paris. Its evolution as the EU's financial hub and upcoming global events like the 2023 Rugby World Cup and 2024 Olympic Games only add to the allure for investors.

4 bedroom apartment for sale in Paris 7, Île-de-France. Asking Price: €3,600,000

With demand currently outweighing supply, prices are surging, making Paris a sound investment choice.

For more on the latest insights on the Paris property market, read our report in full.

Provence

Provence, a region cherished for its captivating landscapes, lavender fields and charming medieval villages, has long captured the hearts of international buyers.

After a period of uncertainty, French banks are now more willing to lend to non-EU residents, reigniting interest from buyers who had previously paused their searches in the area.

5 bedroom house for sale in Gordes, Vaucluse, Provence-Alpes-Côte d`Azur. Asking Price: €3,700,000

The natural parks of the Luberon and the Alpilles are popular locations for buyers and investors. The average luxury property prices in Provence have risen 22.5% since the start of the pandemic, with 2022 seeing a 12% uplift alone.

Overseas buyers now account for around 55% of luxury purchasers in the region (up from 40% immediately after the pandemic lockdowns), with noticeably more US and UK purchasers joining European buyers from Belgium, Switzerland, and the Netherlands.

Read more about the property market in Provence in our latest report

French Riviera

A popular second home destination, the French Riviera's diverse mix of buyers makes it a particularly attractive market.

After a post-pandemic resurgence, the region's property market is thriving. Prime prices increased by 14.8% on average across the French Riviera during the pandemic, with St Tropez the top performing market.

The appeal of Cannes continues to grow, with the area now hosting year-round events for some 280,000 visitors, making it an excellent investment opportunity.


5 bedroom villa for sale in Cannes. Asking Price: €9,500,000

In high-density Monaco, privacy and space are top of most buyers' wishlists. Despite the mammoth Mareterra expansion project, which will see the area grow by six hectares, demand for private and luxurious villas over the border in France continues.

Meanwhile, several new residential projects and a varied mix of buyers from different countries make this region a haven for those seeking a Mediterranean escape.

Read our report for more on the latest insights into the French Riviera property market.

French Alps

The pandemic awakened a newfound appreciation for the space, health and well-being benefits of mountain living, drawing demand to the French Alps.

Prices for prime properties soared during the pandemic years, and while the market normalises, super-prime sales remain robust. Both domestic and international buyers are seeking a slice of mountain paradise, with mid-altitude resorts offering year-round rental demand.

8 bedroom chalet in Demi-Quartier, Rhône-Alpes. Asking Price: €5,300,000

The expected easing of interest rates towards the end of 2023 and further into 2024 will offer some respite to the lower end of the market, with prime prices expected to grow steadily.

For a deeper dive into the French Alps property market, read our latest report.

For current property listings in France, please contact our French team.

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